Both Web conferencing and video conferencing use the Internet to cut the cost of traveling to meetings. With video conferencing, you connect two or more locations by the use of webcams for an interactive meeting. Web conferences or webinars dispense with video, though they sometimes include audio, and are not necessarily interactive.
Multi-person video conference requires a webcam for each location involved in the meeting and an Internet connection with enough bandwidth for video. For larger groups, or presentations where top video quality is required, it may require a dedicated room designed for video conferencing to let everyone participate. Web conferencing requires everyone involved have access to a computer, and that the computers all have the same conferencing software, such as Tenveo, the manufacturer of video conference camera in China, and leading conferencing software.
Web conferencing usually costs less than video conferencing. Not only does it require less equipment, but you can conduct even a large conference or seminar without booking a room, as participants can log in from their computer. There's no need to pay for good lighting or maximum bandwidth. Improvements in technology have made video conferences more competitive. However, if you don't need high-definition video images, the benefits of all participants being able to see each other may be worth the extra costs.
The great advantage of video conferencing is that participants can make eye contact and watch each other's body language, instead of working with only voice or online messages. This makes it easier for everyone to get involved, instead of focusing their attention elsewhere. If the point of the presentation is to convey important data, the visual element can be a drawback, as participants focus on clothes, body language and other nonessential details instead of key facts.
In the Flesh
Video and Web conferencing both save money and time compared with traveling for a meeting, but meetings are often about more than sharing data. Face-to-face meetings help with networking and bonding and make it easier to motivate employees or partners to work as a team. Some businesses are adopting a hybrid approach to get the best of both worlds: A physical meeting with key speakers video conferencing, or distributing important material online in advance so that meetings are shorter and more productive.
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